FTC Cracks Down on ‘Natural’ Label Claims

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By: TOM BRANNA

Editor

Four companies that market skin care products, shampoos and sunscreens online have agreed to settle Federal Trade Commission (FTC) charges that they falsely claimed that their products are “all natural” or “100% natural,” despite the fact that they contain synthetic ingredients. The commission has also issued a complaint against a fifth company for making similar claims. Under the proposed settlements, each of the four companies is barred from making similar misrepresentations in the future a...

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